The Cumberland Hotel


The Brief

The Cumberland Hotel is one of the finest art deco hotels in the country and is positioned on Bournemouth’s East Cliff overlooking miles of golden sandy beaches. As one of Europe’s only remaining purpose built art deco hotels, the management team wanted to introduce a continental-style alfresco dining facility for its clientele as part of a £2.5 million refurbishment programme.

The Broadview Solution

Following consultation with The Cumberland, Broadview established that the installation of a series of innovative awning systems, consisting of one large terrace framed awning and four folding arm electric awnings, would create the ultimate outdoor dining facility.

This hotel boasts the largest outdoor swimming pool in Bournemouth and Broadview has designed and installed a bespoke 11 metre by 5 metre Sunrain terrace framed awning system and four 4.5 metre by 3 metre folding arm B28 electric awnings, which have been positioned over the patio area overlooking the pool.

Built with a robust aluminium powder-coated framework, the Broadview Sunrain awning is fully retractable and easily activated by the latest remote control technology to ensure user-friendliness. The wireless remote control is delivered using Radio Technology Somfy (RTS), which has a radio transmission range of 200 metres in an open space or 20 metres through two concrete walls. The remote stops the awning at any position up to its full projection. The B28 awnings are also made of corrosion resistant aluminium and fully retract to fit flush against the hotel wall. The fabrics used are durable, strong and virtually maintenance free, giving years of service and are guaranteed not to fade or rot.

Following the initial consultation, the bespoke awnings were manufactured, delivered and installed within six weeks.

The Result

The Cumberland Hotel is delighted with the sophisticated monochrome finish of the shading products. They really add to the art deco design of the hotel. With space for up to 200 customers the area offers an extensive outdoor facility that can now be enjoyed during more months of the year than before. Al fresco dining is becoming more and more popular, especially in locations with fabulous views and pool settings, something which the Cumberland Hotels offers twofold.

We offer expert shading solutions for a number of industries, including cafes & restaurants, retail and educational establishments. Contact our team today for more information!


“As part of our refurbishment programme, we wanted to create a chic and sophisticated external surrounding for our guests to enjoy excellent service and high quality food. Broadview’s custom-made awnings complement the hotel to provide a perfect location for our guests to enjoy alfresco dining, protecting them from the sun’s heat and glare. This outdoor area also provides us with the ability to cater for people who wish to smoke. Broadview’s high quality awning design combined with ease of use brings a whole new dimension to outdoor living.”

Kevin Wood – Director at The Cumberland

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