3 Simple tips for boosting your shop’s Christmas revenue

The lead up to Christmas is a fantastic opportunity for shops to take advantage of all those extra shoppers in buying mode. However, you’re not alone on the high street. So, how can you make sure your store is noticed amongst all the competition? Read on to find out…!

1)    Stand out from the crowd with a shop awning

One of the most effective visual ways you can make your shop stand out from the crowd is to install an awning or canopy. Providing customers with a sheltered space to gather during adverse weather, an attractive awning from Broadview can also be personalised with your brands colours, name and/or logo to ensure your customer’s eyes are drawn to your store even if they’re far off down the street. Why not add LED lighting or heaters to really make the outside of your shop the place to be on the high street! 

2)    Create a wonderful Christmas display 

Once your customers are happily gathered under your striking awning, draw their interest with an eye-catching Christmas themed window display. The whole purpose of a window display is to capture the interest of passing trade so it’s important to make it as unique and inspiring as possible while showcasing some of your most popular products. As an awning protects the area directly outside your shop from the weather, you can even put some physical products outside to boost available floor space. 

3)    Offer enticing incentives

As well as displaying your products in an attractive and interesting way, give your customers another reason to step through your door and spend their cash by creating an experience, not just a shop. This could be anything from offering free mince pies or a glass of mulled wine (if appropriate to your store) to holding demonstrations or even classes of how to use some of the products you offer. Once they’ve spent time in your shop and gotten real value from it, not only will customers be more likely to make a purchase, but they’ll spread the word by telling friends and family what a great time they had there. 

If you’re feeling inspired and would like to learn more about installing an awning or canopy for the entrance to your shop, contact Broadview today on 01202 679012. With over 50 years of experience, we’ll ensure you get the best shading solution for your store and at a great price.