How a shop awning can help boost your sales

Coronavirus has affected the retail industry dramatically, and many shop owners are finding they need to come up with new and innovative ways to overcome these tough challenges. A shop awning is a simple yet highly effective way to help boost your sales, especially when you know how to use it to maximum effect. The awning experts at Broadview, the South’s leading commercial shading supplier, share their tips for how to utilise your shop awning to increase your revenue. 

Shop awnings help you stand out from the crowd

Stand out from the other shops on the high street and entice more customers into your store with your very own shop awning. An awning provides your premises with a striking visual element that won’t fail to attract the eye of passers-by. Plus, when you choose a Broadview shop awning, you can personalise it to match your branding and include your logo, shop name or even a list of the things you sell! 

Increase the footage of your shop floor 

With a projection that can reach up to 6 metres, a shop awning can create a large area that’s sheltered from the elements right outside the front of your store. This space can then be used to increase your shop floor and display even more of your lovely items for sale. Placing your best-selling items in this prime position is a great way to get even more people through the door come rain or shine. 

Entice customers in with an exciting experience 

Another great way to get the attention of passing customers is to attract them in with an exciting experience under the protection of your shop awning. The experiences you offer should relate to your shop; for example, a toy shop could let children try out a remote control car, a florist can provide flower arranging demonstrations, or a confectioner may offer free tasters of their delicious treats. 

Comply with covid-19 safety measures 

Almost every shop will have had to adapt to social distancing rules and implement extra safety measures due to the coronavirus pandemic. This is more than likely to include limiting the number of people in your store, which often results in queues outside. While this may be fine when the sun is shining, as soon as the clouds roll in your would-be customers are sent running for shelter. So, to stop them turning away, ensure you provide them with plenty of cover with a waterproof shop awning from Broadview. 

Broadview Outdoor Shading Solutions is the leading supplier of shop awnings across the South and our experienced team has earned a fantastic reputation for quality workmanship, products and customer service. To learn more about how a shop awning can help boost your sales, or arrange a free, no obligation design consultation, call us today on 01202 679012 or complete and submit our online contact form.