Why Now is the Perfect Time for Hospitality Venues to Invest in a Covered Seating Area

The hospitality industry doesn't slow down as the days get darker. In fact, it often gets busier over winter as people look for warm, inviting places to gather. With this in mind, you don't want to be running out of space now, nor do you want to be giving customers an excuse not to come to you in the warmer months. A perfect solution is to invest in a covered seating area.

There are a few options if you are looking to invest in a covered seating area, each with their own set of advantages and disadvantages. Awnings, covered verandas and retractable roofs create a sense of openness, while enclosed patios are great indoor areas that offer views of the outdoors.

Pergolas are often a great solution as they provide a seating area that can be fully enclosed with sliding doors that offer shade and protection from the rain and cold.

As experienced providers of commercial covered seating areas, we know that now is a great time to invest in one for many reasons. Continue reading to learn why.

Off-Peak Season Preparation

By enhancing outdoor seating now, venues can be fully prepared for the busy peaks they are likely to experience over Christmas and going into summer next year. This ensures that the space is ready and optimised for increased customer demand.

Construction and Renovation Availability

Construction and renovation services are often more readily available in the winter when outdoor projects are less common. This can lead to shorter lead times and more favourable pricing for venue improvements, meaning there could be minimal disruption to your business site and pockets.

Reduced Disruption

Improving the venue in the winter minimises disruption to regular operations. During the summer, outdoor spaces are in high demand, making it difficult to undertake construction or renovation work without inconveniencing customers.

While your business may be in demand over the colder months, the likelihood is that everyone will be taking advantage of your indoor facilities, therefore making construction outside easier and less disruptive.

Flexibility in Scheduling

With a covered outdoor seating area, venues have more flexibility to host events, weddings, or larger gatherings. The covered space can be adapted to different uses, allowing for a broader range of bookings.

Winterisation Benefits

To make your covered seating area useful all year round, you can make a pergola enclosed by adding sliding glass. You can also add heating and insulation in the winter months to ensure that the space is well-equipped to handle colder temperatures. This provides a more comfortable environment for patrons during the colder months, expanding your service offering.

Long-Term Planning

Investing in improvements during the winter allows venues to plan for the long term. They can assess how the space functions during the winter and make necessary adjustments for future seasons.

While the structure is being built, time can be used to carefully plan and optimise the use of the space, ensuring that it is fully functional and aesthetically pleasing for the seasons to come.

Reduced Supply Chain Disruptions

Materials and supplies may be more accessible and less affected by supply chain disruptions during the winter. This can help avoid delays in project completion.

Staff Training and Familiarisation

Despite being busy during certain periods of the winter months, there will likely be time for staff to complete training on how to operate and maintain the new commercial outdoor seating area. This ensures that when the seasonal rushes begin they are well-prepared to serve customers effectively.

Marketing Lead Time

As much as a covered seating area can help during the winter, the truth is that you are likely to get most use of it over the warmer months as everyone flocks to enjoy the sunshine.

By improving outdoor seating in the winter, venues have ample lead time to market and promote the enhanced space before the summer season, attracting more customers.

Invest In Commercial Covered Seating Now

We have provided many reasons why you should invest in a covered outdoor seated area now. If you are considering it, why not read some of our case studies and discover the benefits of having an outdoor structure?

At Broadview, we are experts in commercial covered seating and love to help businesses make the most of their outdoor space. Our teams can assist with the design, supply and installation of your covered seating area to create a visually stunning space that fits perfectly with the style of your business.

Book a consultation with us online, or give us a call on 01202 679 012. We are always happy to discuss our products and how they might be able to be used to bring your vision to life.