How Outdoor Shading Enhances the Customer Experience

Why Outdoor Spaces Matter More Than Ever

In hospitality, outdoor space isn’t just a luxury – it’s an expectation. With unpredictable weather and a growing demand for al fresco dining experiences, venues are reimagining their outdoor areas as year round revenue drivers.

Smart business owners know that creating a comfortable, inviting outdoor space can:

• Increase dwell time
• Boost customer satisfaction
• Expand usable floor space
• Deliver strong ROI

And outdoor shading is critical to achieve this.

First Impressions Matter: Shaded Areas Set the Tone

Customers notice your outdoor space before they even walk in. A well designed shaded terrace, garden or courtyard makes a powerful first impression.

Benefits of shaded entrances:

• Creates an upscale, professional look
• Establishes a relaxing, inviting atmosphere
• It signals care, attention to detail, and customer comfort

For example:

• A pergola with ambient lighting can create a romantic or high-end feel
• Coordinated parasols can bring charm to a café courtyard
• Awnings can visually extend your brand outside the building

Weatherproofing for British Weather

British weather is famously inconsistent. But with the right outdoor shading, your venue becomes resilient and your revenue, more reliable.

Why comfort matters:

• Keeps guests seated longer
• Reduces cancellations due to poor weather
• Increases midweek and off-season bookings

Consider:

• Using retractable awnings to keep guests dry during downpours
• Extending service into autumn with heated louvred pergolas
• Adding wind protection to a terrace, keeping it full year-round

Add-ons that enhance comfort:

• Integrated heating
• Glass screens or sliding panels
• Dimmable LED lighting 

Maximise Space, Maximise Revenue

Every shaded table is an opportunity to increase profit. Outdoor shading allows you to:

• Increase seating capacity without major renovations
• Convert underused space into premium zones
• Host events even during unpredictable weather 

ROI opportunities:

• Turn seasonal patios into 12-month revenue streams
• Attract more customers during shoulder months
• Use outdoor areas for private hire, functions, or pop-ups 

Stylish, Flexible Shading Options for Every Venue

Today’s outdoor shading systems blend style with practicality. Whether you run a sleek London hotel or a rustic country pub, there’s a solution to match your aesthetic.

Popular systems include:

• Retractable awnings – adjustable cover with motorised convenience
• Pergolas for restaurants – fixed or louvred roofs with optional sides and lighting
• Parasols – elegant, versatile and easy to reposition

Style enhancements:

• Custom branding (logos, colours)
• Integrated lighting and heating
• Side panels, curtains or glazing for extra shelter 

Design ideas:

• Mediterranean: White or timber pergolas with olive trees and warm lighting
• Industrial chic: Black-framed structures, minimalist seating, Edison bulbs
• Classic British garden: Parasols, planters, soft furnishings, and throws 

Real Inspiration from UK Venues

With over 50 years experience in the shading industry, Broadview have worked with a variety of hospitality venues to enhance their outdoor shading.  View our case studies for more information.

Comfort, Style, and Profit in One Smart Upgrade

Outdoor shading is more than a design element – it’s a strategic investment.

It delivers:

• Enhanced guest comfort and satisfaction
• Increased capacity and revenue
• A branded, stylish space that stands out 

Whether you run a bustling city café, a coastal pub, or a boutique hotel, the right shading solution elevates your space and futureproofs your revenue.

Ready to transform your outdoor area?

We offer a complimentary site visit and quotation to find the perfect solution for your venue and keep your outdoor spaces open and profitable all year. Simply call us on 01202 679012 or complete the enquiry form and we will be in contact.